Ask a marketing strategy consultant and they will tell you about tons of paid tools they use on a daily basis to be at the top of their game. But what about an entrepreneur of a marketing strategy consulting firm who is surrounded with financial limitations? This blog is specifically meant to help those looking for free marketing tools. Also, if for any reason these free tools get converted into paid tools, I have mentioned a few alternatives for your convenience. So without further a do, let’s discover what these free tools are. 1. MailChimp for E-Mailing – It’s an all-in-one mailing tool that organizes your mailing lists, creates customized email templates, and automates all your marketing campaigns. Besides this, MailChimp also provides deep insights into your performance in the campaigns.
Alternatives to MailChimp:
2. SimilarWeb for Competitor Analysis - If you are a marketing strategy consultant and want to get an overview of your client’s competitors, SimilarWeb will allow you to conduct a thorough comparative analysis in terms of keyword it is ranking for, how much traffic their website is getting and from which source, their top-performing pages, etc. Such an overview will help you emulate the strategies used by the industry leaders of your clients. Alternatives to SimilarWeb:
3. Keywords Everywhere for Keyword Research - Keywords everywhere is a great tool for obtaining important keyword-related metrics such as search volume, similar keywords, CPC - all based on 12-month data for every search on Google. It will also suggest long-tail phrases based on seed keyword input by you. Alternatives to Keywords Everywhere:
4. Canva for Designing - You can never go wrong with visually appealing content. Canva helps you effortlessly design and create professional-looking business presentations, social media posts, infographics, and pretty much any graphical content you can think of. The easy-to-use, prebuilt templates require very basic graphic designing skills on the part of the creator. Alternatives to Canva:
5. Veed.io for Video Editing– Veed.io is a powerful online video editing tool that permits you to resize, trim, add subtitles or draw on your video. You may also feel free to split, merge videos. What’s more? You can adjust the audio settings and the speed of the video. Editing a video couldn’t get any easier than this! Alternatives to Veed.io:
6. Grammarly for Copywriting – As a marketing strategy consultant I cannot stress enough how impactful this tool is to be able to compose a mistake-free draft. One can easily hone their writing skills as this tool improves your grammar, spelling, and punctuation with every usage. It conducts a readability analysis which will give you an idea as to how easy or difficult it is to read and comprehend your write-up. Alternatives to Grammarly:
Final Words: One must never question the effectiveness of a free tool that thousands of people are using. Since there’s no such thing as a free lunch, tools that are free come with certain limitations of their own. Nonetheless, if you want to reap the maximum benefits of marketing tools, you can always upgrade to a paid version and judge for yourself if it is worth your money.
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March 2021
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